Sunday, February 14, 2016

YouTube effect on Kollywood

Recent years the Box office of a movie is decided by the trailers and teaser which go viral on YouTube. The most recent virals were Achcham Yenbadhu Madamaiyada song and Theri teaser.

The Theri Teaser has crossed more than 2 millions view on the first day and now it crossed 6 million+ views creating a record in Indian Industry. Kollywood and Bollywood monetize the videos and make it a source of income. For Kollywood its a secondary source of income.

Recent studies report that Bollywood and Kollywood Industry relation with YouTube had increased in the past 3 years drastically.

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